Every day, new companies appear, thrive, fade away, get bought out by a larger company or become The Next Big Thing. The risk is significant, but the potential for reward…

The job of a car salesperson is notoriously difficult. Thanks to pop culture portrayals of the profession, most customers walk onto the lot already wary of the establishment’s employees. They…

Customer analytics is a subset of business analytics that focuses on metrics that tell you more about your customers. Where traditional forms of financial and operations analysis only tell the…